Fri, Nov 16 | Re:Urban Studio

Sonic Branding: The Evolution of Brand Music and Sound

International creative music agency MassiveMusic takes you on a sonic journey from the world’s very first radio jingle to the future of brand sound – including voice, AI and ‘earcons’.
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Sonic Branding: The Evolution of Brand Music and Sound

Time & Location

Nov 16, 2018, 3:00 PM – 5:00 PM
Re:Urban Studio, Dubai Design District building 7 - دبي - United Arab Emirates

About The Event

What does your brand sound like?

Since the first recorded sound in 1860 to the invention of the radio and television, music has always played a major role in our society as one of the key ingredients to deliver a message to the people. Brands explore sonic opportunities to entice and draw the consumer to experience whatever the brand is orchestrating.

Join this masterclass in branded music to understand what is involved in MassiveMusic’s process of developing a unique and ownable branded sound world, and what marketers should be thinking about in the future

Company/Designer: MassiveMusic: Roscoe Williamson

MassiveMusic is one of the leading creative music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The agency helps brands find their voice and tell their story through music. MassiveMusic produces and composes for the advertising, broadcast branding and interactive worlds. They develop music strategies for global brands, provide music search and licensing services, create innovative activations, scout new talent – and throw a mean party every once in a while. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands.

Date: 16th November

Time: 3:00 pm - 5:00 pm

Location: Re-urban Studio

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