Sonic Branding: The Evolution of Brand Music and Sound
Time & Location
About The Event
What does your brand sound like?
Since the first recorded sound in 1860 to the invention of the radio and television, music has always played a major role in our society as one of the key ingredients to deliver a message to the people. Brands explore sonic opportunities to entice and draw the consumer to experience whatever the brand is orchestrating.
Join this masterclass in branded music to understand what is involved in MassiveMusic’s process of developing a unique and ownable branded sound world, and what marketers should be thinking about in the future
Company/Designer: MassiveMusic: Roscoe Williamson
MassiveMusic is one of the leading creative music agencies in the world with offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The agency helps brands find their voice and tell their story through music. MassiveMusic produces and composes for the advertising, broadcast branding and interactive worlds. They develop music strategies for global brands, provide music search and licensing services, create innovative activations, scout new talent – and throw a mean party every once in a while. The company is proud to have sprinkled its melodic magic on many of the world’s biggest brands.
Date: 16th November
Time: 3:00 pm - 5:00 pm
Location: Re-urban Studio
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